Online Christian Business Opportunity Blog

If you want to have a successful Christian home business you must get customers to visit your site. There are many Christian ways to make money online (probably more than can be listed) and they all have one thing in common. To make money the sites have to get visitor to come and buy what is for sale.

I hope this doesn’t bother you. Some people think us Christians should not be in business. I have talked about this in other posts about Christian based businesses. If you just want a blog or website that you can use to build a relationship with other Christians that is great. These can be very fulfilling. But they are not sites that will make money online. This Christian business blog is about building a successful home based business with Christian values throughout.

So the question is how do you get visitors to your website or blog? There are two main methods to drive traffic to a website. The first is pay per click or PPC. The idea of this is simple. You buy ads that are shown on the serps (search engine results pages) every time someone searches for the keyword you are targeting. These ads are also shown on other website pages like the ads that are featured on this page.

As I said, this method is simple in idea but takes knowledge and testing to be effective. Ads are used to create literally millions of dollars of revenue on the web every month. It is the fastest way to start getting customers to come to your website.

The most widely used ad program is Google Adwords. (It’s not really suprising that Google is number one is it? They seem to be the leader in almost every aspect of the web.) To set up an account visit Google Adwords. You can go to this site and learn a lot about ads from their tutorials. I strongly recommend that you read all about using Adwords before you spend any money. This is a very powerful marketing tool for advertising a Christian home business opportunity but it can be costly if you don’t understand how to be successful.

I can’t stress enough that if you are going to be successful with a Christian ways to make money online business you are going to have to learn how internet marketing works. At least several times a week you should be visiting sites like internet marketing tips to learn all you can. If you desire an online Christian product business you can be successful but you must understand how the game is played and learning internet marketing tips is the key.

With an Adword campaign you choose the keywords that will trigger your ad. For example, let’s say you want to show an ad when someone searches for “Christian based business website.” You go to Google and bid on how much you will pay to show your ad. This cost could be anywhere from $.05 per showing to maybe $50 or $100 for a keyword that is really competitive. Assume the price for your “Christian based business website,” is $.25. That means when someone types the keyword into a search Google can show your ad and every time Google shows your ad and someone clicks on it you pay Google twenty-five cents. Google then directs the clicker to your website so you can try to sell them something.

Your job at this point is to have a landing page that will interest the searcher and get them to buy your product or service. To be successful with PPC you not only need to have great advertisements to show you also must have a landing page that converts to what ever action it is you want taken.

One interesting aspect of PPC is that Google can change how much your bid needs to be depending on how well your landing page converts. If someone clicks to your site and stays around for a while Google figures the site does what is advertised and charges you less per click. If people keep visiting your site and leaving as soon as they arrive Google figures the site does not do what you say it will and so they will charge you more for each visitor.

PPC is a way to advertise your Online Christian Business opportunity site but there is a lot to learn before jumping in with both feet. I have found that getting free traffic is a much easier and cheaper way to get started. Free traffic requires Google to like your site and they like it more depending on how many other sites link to yours. If you are interested in backlink from Christian websites then add a comment and I will contact you about swapping links with other Christians. We need to work together to build a Christian Business presence on the web.

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