Finding good leads is always a problem no matter what you are selling but it is doubly difficult in a competitive market place like business opportunities. There are a few basic ways to get business opportunity leads and we will discuss them below. The thing to remember when you are developing business opportunity leads programs is you can either target a lot of low quality leads or you can go after a smaller number of people who are more likely to sign on to your program.
A good business opportunity lead that is more likely to convert is worth a lot more than a “tire kicker.” A tire kicker is someone who is always looking for free information to feed their dreams about starting their own business which they never quite get around to doing. Although your lead may not actually have to start the business they are interested in they must at least be willing to pay for the information that is provided. If they aren’t willing to pay then you are not running a lead generation business, you are running a charity and that does not make much money for you.
One of the best methods for business opportunity lead generation is to offer some small item in order to get the potential customer’s contact information. You see this all the time on the web, you will land on a site and they offer you a free 7 day course, or a free 47 page ebook but in order to get them you must enter your email address. Then starting the next day, or maybe even that same day, you start to receive email messages with a little bit of information and a lot of selling. You have become a lead by giving away your email address. This is actually a tactic borrowed from the direct mail marketing industry. Many direct mail offerings make no money, the goal is to break even but to generate a list of names, then the real money is made by continuing to mail to the list of names who already responded. These are very hot leads because they have already committed some money to the program and once a person puts a little money down he is very likely to continue to do the same thing.
Actually there have been a lot of direct mail marketing tricks and tactics applied to online business opportunity leads generation. Another method is to offer a very enticing intro to a possible business but leave some mystery as to what the business is. You would be amazed at how many people can’t stand to leave a mystery alone and will do anything to find out what the answer is. This includes giving you their name and address in exchange for information on the business plan.
If you are planning to buy a home business opportunity lead list then be careful where the names actually came from and how they were collected. There are several levels of names and only the top levels are worth dealing with. The worst list is just a general list of names and addresses that have been collected from who knows where. They could be lifted out of a phone book for all you know. The chances of these people being interested in your product or service are about zero.
The next level of leads are people that have responded to some call for more information. These people could have applied for information on about any subject. So, although they are at least actually looking for something, the chance that it is a business opportunity are very slim. The third level is people who have actually bought something online or through the mail and their names have been generated through this process. These people are willing to put money up but they may not be at all interested in your business.
The top group of business opportunity leads are people who have shown a willingness to find out more about your type of business opportunity. This is a very warm lead because they are interested in your subject but they may be only tire kickers looking for some free information. The hottest list is people who have actually purchased business opportunity literature or programs before. These customers are interested in business opportunities and they are willing to pay money to get the information or knowledge they desire. Now it is just up to you to go out and sell them on why your program is the best.
It really is not worth your time at all to go after a business opportunity lead from a general list. You will get some converts but you will get a lot of rejections. You are better off actually going after the higher quality lead. They are a little harder to get but it is well worth it when you look at conversion rates.
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