I have always been interested in business books as I find doing business and commerce to be very interesting. There have been some real great books written over the years that can give one a very good idea of the ins and outs of what it takes to run a successful, long term business. When I was a young man my father-in-law gave me a set of business management books he had acquired during his 40 year tenure as an executive of some of the biggest US companies.
I read every one of them and I must say they gave me a very good foundation as I was just starting out in business and learning how to manage both others and myself. Over the past 30 years I would have to say things really haven’t changed that much although many MBA’s have fooled themselves into believing that the basic of business have changed and that has lead us into decline in this country. We no longer strive to make the best product for the our customers instead the whole game has become how to trick our customers into buying the inferior products we imported from China or India. Hopefully, the new generation of business managers will understand that there are things more important than next quarters numbers and that building a long term relationship with your customers really is the basis for a successful company.
One of the great advances in passing on the time honored business ideas is the business etextbook. You can easily load several books into your reader and then have them at your fingertips at any time. Today’s men and women in business do not have the luxury of specializing in one discipline, they have to be able to wear several hats during their work day. I find having a few different business ebooks going at the same time helps me to keep my mind flexible. If I have a marketing book, a personnel book, a finance book and a strategy book all at my fingertips then I can easily open the one for the area I need some inspiration for at that time. It is really a great way to make the time pay while waiting for your flight and also at cruise altitude.
The current ebook readers are light weight and very easy to view with the new screens. I think within the decade the vast majority of all reading will be done electronically because it really does make the most sense. Finding a good selection of etextbooks can be a hassle but that is changing. If you are interested in making the most of your study and reading time then visit the link above and start on your way to relearning what the master business builders have known for centuries.
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