Yesterday we talked about starting a blog in order to get your feet wet on the web if you want a Christian home business. If you do not have a website yet, this is the best way to get started because it is free and it will allow you to learn many of the intricacies of internet marketing you will need to be successful. Most people think you can get rich quick on the web because that is what the “Gurus” who are selling programs will tell you, but it rarely happens. A Christian entrepreneur can make good money with internet marketing, even great money if he or she wants, and it will take work to get there.

The first thing you want to do when getting ready to set up a blog is you must find out what your potential customers are interested in. When people are looking for something on the Web they use keywords to type into the search engines like Google. Keywords are phrases that represent what people are thinking about when they search. For example, if I am interested in fishing rods I might type in “fishing rod,” “fishing pole,” “fishing equipment,” “rod and reel,” or just “fishing.” Each one of these phrases is a key word. Some will work better than others when finding fishing rods on the web. If you type in just fishing you will also get sites about “how to fish,” “where to fish,” “fishing guides,” and many other pages that do not have anything to do with fishing. You will get a few web sites about fishing rods but not many. It would be the same with a Christian based business. You need to target the keywords that people are searching for with your products.

Spend some time thinking about what you mean by an online Christian business. Do you want to sell information about Christianity? Do you want to sell Christian based products? Do you want to sell books? Do you want to sell courses? Do you want to give information away and once you have visitors try to sell them other people’s products and services? These are all questions to think about as you build your Christian home business to make online income.

Once you have an idea about what you “think” you want to sell you need to find out if people are really searching for that item or service. A good place to start is Google because it is free. Go to their Keyword Tool at https://adwords.google.com/select/KeywordToolExternal and type in your original keyword. Google will give you back a list of other words that similar. Pick a few and then go to https://adwords.google.com/select/TrafficEstimatorSandbox and find out how many people search for these each day. It is time consuming but it is free and it will start to give you an idea of what people are typing into Google.

There are a lot of other programs that make this part easier but they cost. We will be talking about them in future posts. For now just start looking at your potential keywords and get a feel for the market. You will need this information as you build a successful Christian home business.

Until next time, our prayers are with you.