Starting a business of any kind is the beginning of a long journey. Business owners are a different breed of person that works hard for themselves to grow a sustainable company benefiting their community. Technology and the internet have advanced to the point where is it just as profitable, if not more so, to run a business over the internet. There are no physical locations to maintain with lease payments or property taxes, no energy bills, and advertising is less expensive for the same or perhaps even a greater amount of exposure.

Online business opportunities abound that are like pre-packaged plans for the marketing and sale of a product or service. These offers or opportunities from third parties on the internet are usually bona fide business ideas with adequate support ,however many lead people astray into thinking that running a business is an effortless way to make quick cash. This article will give an overview of some good internet businesses as well as some common sense information about starting a business in general.

A popular turn key business idea that could be used as an example is buying and flipping Real Estate. All through the infomercials for these products people are talking about buying and selling real estate and frequently reiterating the first steps they took to start the process. Images of cash and the thoughts of what people are planning to do or have done with their new found wealth dominate the entire piece; nowhere do you hear about the years of learning and potential risks to investing in real estate. The average person knows very little about real estate law, how to become a broker dealer, and about the other tasks and networking it takes to become successful at buying and selling real estate for a quick profit. Even fewer people are experienced in the intricacies of rehabilitating a property to accommodate it for the market.

Businesses take a lot of hard work to start and keep going. If you do not manage your time effectively, or lack dedication, you will fail.

Here are a couple of ideas for internet based businesses that you can start from home with relatively little investment. The first is an online store on eBay. EBay has gained in popularity over the past fifteen years by creating an online marketplace where consumers as well as retailers can buy and sell all kinds of goods. You need to have a product to sell and by searching the site you can see that there is demand for all sorts of items, from Egyptian sheets to mortuary powder. Many individuals start and get practice using the site by listing and selling items that they no longer need or want. From there you can branch out into something that you may already have a lot of knowledge about.

Your business does not have to be computer, information or tele-service related to be an online business. Many companies that engage in traditional forms of business like car parts suppliers and even retail furniture stores operate solely on the web. If you have an idea for another business it can easily be converted into a web based model. Your work here would involve finding a company that provides a server to host your website, a web designer or a service that does all of this for you.

Whatever your plans to start a business you will be much better prepared knowing that it can take a long time and a lot of hard work to make it successful and profitable. Turnkey internet business should be approached with caution. These are businesses with all processes, products or services and plans already laid out. All users have to do is follow steps to build a client base. Tread with caution when investing in any internet business opportunity, as some may promise the world but neglect to tell you about the commitment required and the potential risks.

That site demonstrated the money making potential of the online merchant. It took advantage of the fact that all the online E-commerce solutions were free to the public. Provisions established under GNU, a General Public License guaranteed the availability of those solutions.  This meant business owners with an internet business opportunity they wanted to try out did not have to worry about purchasing expensive stand alone software.

The creators used the E-commerce solutions to create unique and new functions; functions that could help a virtual store owner set up and run his or her online storefront. Some of those functions involved the development of catalog front-end items. Other functions concerned the accomplishment of administrative back end responsibilities.

The originators of this business developed software that could deliver the functions most needed by the typical online merchant. They made certain to develop software that could be integrated into any web site. That way, they knew that their software could be of value to anyone who planned to conduct business through a virtual storefront.

By investing in the software being sold the men and women running virtual stores could better maintain their stores. They could carry out their vital front end and back end duties without putting forth a great deal of extra effort. Moreover, they could do so without adding greatly to their businesses expenses.

The originators of this idea then made certain to reach out to virtual store owners across the globe. They offered software in three languages–English, German and Spanish. In addition, they developed software that promised support for merchants that had to deal with more than one type of currency.

In short, this holistic view of internet marketing and online virtual storefronts helped men and women the world over to become successful online entrepreneurs. It gave them a way to store all their orders in a single database. It provided them with a way to control whether or not information about out of stock items could be shown to Internet visitors. It helped online merchants determine their shipping costs, by creating modules based on a package’s weight, price and destination.

Armed with all of those services, online merchants could operate more efficiently. Therefore, they enjoyed a greater chance for achieving their goal–the goal of becoming successful online businesses.

The Internet provides a wide swath of online business opportunities for passive income given the nature of advertising structures.  Keyword research is one of the major components of making residual income, as keyword searches on search engines — Google, Bing, Yahoo!, etc. — run the marketing decision to invest money in websites.  Thus, structure a website or a content profile around a keyword that has a high yield function.  Some online tools, such as SEO Quake, can be downloaded for free.  These tools give information on the highest returns from Internet searches, whether single words or complex sentences.  Number of searches per month is a handy statistic for the metric of how popular certain words and phrases are when it comes to potential customers; the higher up in the number of searches, the more customers visit the site, the more potential for advertisers to invest money into the programming.

With this information, the next step in online residual income business is to choose your own domain.  The majority of website names are owned outright by domain companies; home investors must pay a nominal fee (sometimes as low as one dollar, usually not more than five to ten dollars) to purchase the rights to it.  Domain name rights are crucial; for example, a website about sports would need a catchy name with appeal to curious fans that would be willing to come to the site and click on the advertisements.  A domain name with a long string of letters and numbers obviously would not do the trick.  For that reason, domain name companies such as GoDaddy or FreshDrop are in a constant state of writing basic HTML designs of websites simply for the URL name; they are linked to the home page and promise easy purchase for a nominal fee.

Whether you have to pay for the domain name or you are lucky enough to get a quality URL name without paying, the formation of a website is the next step for online residual income.  Design your site, with professional help if needed, to appeal to your particular customer.  Internet construction is no different from any other marketing; you must find a niche and aggressively exploit it to attract customers.  Quality graphics, up to date news, links to social networking sites (such as Facebook, MySpace, and Twitter), and promotions are just some of the means of luring customers and increasing Page Rank standings.  Once you have a formula, the last step is convincing web companies to advertise with your site.

Some marketers will automatically award advertisements if a page reaches a certain amount of hits per day; this number is often around one thousand.  As the vast majority of web pages are seen by less than ten people per day, marketers are always looking for new markets.  Make sure that the lure is strong for both potential customers and potential marketers.  Sometimes a strong sales pitch works just as well; some Google advertisers award their investments to sites that have particular potential for growth.  In this case, presentation is as important as function!

So what is the best?

The truth is many of them work. There is no particular one that is head and shoulders above the rest. However, before you know what to do, you have to know what to avoid. This is because there are plenty of opportunities that will never make be profitable.

How do you spot them?

See if it talks at all about the opportunity. If you read a sales letter that tells you how much you can make, without mentioning what you will be doing, then avoid it. The best online business opportunities make it crystal clear how you will be making money. Many sales letters will just have pictures of people riding around in Ferraris without explaining what the actual opportunity is. Stay away from these. There is almost never any substance to them.

Now that you know what to look out for, what are the best internet business opportunities? Here are four ways anyone can start earning:

#1) Affiliate Marketing

This is one of the top ways any beginner can be profitable. Without going into exhaustive detail, you will just be selling other companies’ products. You then get a commission for everything sold.

What percent of the sale will you get?

Generally, it is around 50-75% for information products, and 4-8% for a physical product. There are many people earning full time incomes online just from affiliate marketing.

#2) Google Adsense

This is one of the most popular strategies for making money on the internet. All you do is create some content around whatever topic you are writing about, and then put Adsense code on your site. Google will automatically match the ads with your site topic. Therefore, if you have a site about golf clubs, the ads shown will be from companies advertising for golf clubs. Every time a visitor clicks on an ad, you are paid a certain amount.

How much will you get per click?

It depends on what niche you are in. Some categories pay as much as $1 or more. However, most clicks will earn you between $.2-.5. This might not sound like much, but it can really add up if you get a lot of them.

#3) Sell on eBay

This online business opportunity is one of the best ways to make money online. Do not focus on the best selling products. Instead, find on less competitive things you can sell. This is how the real top sellers do it. If you get good at product research, you will be able to spot income opportunities that most sellers miss.

#4) Drop shipping

This is where you sell physical products without having to stock them yourself. You will have a system that notifies the drop shipper every time your website makes a sale. They then ship the product to the customer without you ever having to touch it.

The bottom line is, all these methods work great for making money online. However, no matter what you do, pick a niche you are passionate about.
It should be a topic you know a lot about, and can see yourself doing for years to come. Otherwise, you will get sick of it after a few weeks.

Also, stick with one strategy and do not jump around. There is no such thing as a perfect opportunity. Every one of these online business opportunities works; it just takes time to start seeing results. Nevertheless, if you are diligent, any one of them can make you money.

Online Marketing Needs Customers

There are three basic ways of getting people to come to your site. The first is to buy the traffic. You can do this with banners ads on other sites and with Pay Per Click. With pay per click you advertise on the search engines like Google and you pay for every person who clicks on your ad. This is very effective but it can be quite costly if you don’t have good conversion on you site. Imagine spending $20,000 to get traffic only to find out you didn’t sell any product. Pay Per Click is not the place to start when you are just learning the ropes. After you understand the online business opportunities game you can move to this method and clean up.
The second traffic generation method is Social Marketing. With this model you try to become famous so people will visit your site. You go to all the social sites and publish. Things like Facebook and other friend sites. Everyday you think of something interesting to say and publish it. Eventually people start to think you have something to say and they visit your site. Unfortunately, again you don’t sell any product. Why? Because these people are not looking to buy anything. They want to be social, to read what you have to say and move on. You need people who are looking to buy.
The best source of traffic for your internet marketing business opportunity is the free search engines like Google, Bing, and Yahoo. The people who are searching for a product in the search pages want to buy that product. If you can get your page ranked at the top of the search results pages then you can sell them what you have to sell. It is that simple. When starting out, the best way to build an internet business opportunity up to profitability is to learn how to get the search engines to send people to your site.
One of the undisputed champions at understanding how search engines affect online marketing is Courtney Tuttle. But you don’t have to spend a lot of money to find out what he has to say. You can go to his Academy and find out all his secrets for a buck. That’s right. One dollar and you can find out how to get stated making money online with an online business. Go to the Keyword Academy now and find out how to get traffic to a website whether you have one or not.
The main component of any business is customers. This goes for online and offline businesses. If you are looking for an online marketing business opportunity then you really need to find help that you can trust. The really successful internet marketers say you should spend 95% of your time on traffic and 5% of your time on your web page. Start today to make a difference in your future.

Most people who start on the web start with one idea and decide that is going to be what they build their business around. They then focus on all the aspects of business building to go along with that and never question whether there original idea was any good or not. That is, until they realize their internet home business is a flop and it probably will never make much money. At this point they quit internet marketing and go back to watching reality TV every night. The sad thing is, if they would have checked out the online home based business opportunities further before they made their decision they would have probably found a business model that would be successful.

There really is no such thing as the best online business. There are a lot of good online businesses and there are many, many that are flops. If you want to find success you need to stat with an idea for a business that has a potential for success and then do the work to build it. I can guarantee you that your first try is not going to result in a home run over the fence. There is a lot to know about making an online business work and you don’t learn it over night. Internet marketing is not a get rich quick scheme although a lot of people will try to sell you products claiming you can get rich over night. In reality they don’t work. The only thing that creates a successful online business is knowledge and work.

If you are looking for a step by step plan to internet success then check out The Keyword Academy. The guy who runs this site, Courtney Tuttle, is one of the big names in learning how to make money online. He lays out exactly step by step what to do and how to do it. And he states right up front that you won’t be rich over night. You are going to have to do the work to grow your business but when you do the results can be fantastic. This internet business opportunity is based around building informational sites and making money off of the people who come to your site to find that information. The system does work and can make you online money. The system also requires that you actually work on your business most everyday. If you can’t or won’t do that then you are going to be successful and you might as well go buy a lottery ticket.

Court actually recommends that you start with ten online business ideas and work on all of them until you start to see which ones are taking off. Then you can focus on the winners and you have a much better chance of developing a successful internet home business. By spreading your efforts out over ten ideas you aren’t putting all your eggs in one basket and hoping the basket doesn’t have a hole in it. Instead, you are prudently spreading the risk around and you have ten times more chance for success than if you only try to develop one of the online business ideas you have.

The fact is nobody in internet marketing has a crystal ball that will tell them exactly what will make money with a home based business. There are a lot of marketers who will try to sell you a package they claim will make you rich but in reality it doesn’t happen. When you are thinking of starting a legitimate online business you need to realize that you will have to spend time learning before you ever make a dime. There is a lot to know in internet marketing but none of it is really difficult. There are just some mind shifts you have to make that aren’t really intuitive. Like I said above, you don’t just start out building one website and then sit back expecting to get rich online. You must try several things and find out which ones start to generate cash. At that point you can make a decision on which ones to really work hard on. The idea that you can pick just one of the many online business ideas and run with it is false.

I hope this post has helped to get you pointed in the right direction when it comes to starting you online business opportunity. Do not spend money in a “business in a box” hoping to get rich. It just isn’t going to happen. The person getting rich will be the person who sold you the box. Instead, commit to looking every day for internet business ideas. Check out offers for business ideas, read all you can about IM, and commit the time needed. You can find success if you choose several ideas, work on them, and then run with the one that is most promising.

]]> http://www.onlinechristianbusinessopps.com/several-online-business-opportunity-ideas-to-diversify/feed/ 1 http://www.onlinechristianbusinessopps.com/make-money-working-at-home-with-an-online-business/ http://www.onlinechristianbusinessopps.com/make-money-working-at-home-with-an-online-business/#comments Wed, 05 Aug 2009 15:04:47 +0000 Andy http://www.onlinechristianbusinessopps.com/?p=98 I have one word for you it you are serious about making a living or extra cash with a legitimate online business. There is one thing you absolutely must do if you are going to be successful with an online business opportunity. You can bumble around and maybe make a little money if you don’t do this by your chances of success increase dramatically if you do. Internet opportunities abound for someone who knows what to do but if you don’t have the skills it can be like being lost in a dark forest at night. You don’t know what is a tree and what is bear. If you get this one though you can have a much better chance of getting out of the forest and actually making some money online.

Of course I am talking about training. Like any other business you have to learn how to do Internet Marketing. The people who have successful internet home based businesses are those people who found a program that worked and then followed the program. There are literally millions of people who have tried to make money online with an internet business idea. But they didn’t make a cent. Why? Because they didn’t have anyone to ask questions of, they didn’t have a plan to follow, and they didn’t have the support of other marketers.

Luckily, you don’t have to be like these people. There is a way you can rocket passed the millions of other people floundering in and internet based business who don’t have a clue what to do. Courtney Tuttle is one of the best internet marketers around. He is known as one of the top experts on building sites and getting visitors to the sites so you can make money. His new course, The Keyword Academy, is actually much more than a course. His brain child is filled with other marketers you can ask questions of, it has tools for increasing visitors to your site, and it has a large number of videos that take you step by step through the process to building your own internet income business.

The best part is he is offering membership for almost no risk to you. You can have a trial membership for only $1 the first month. Check it out and see if you don’t start making some money by the end of the month. $1 is absolutely insane for the amount of information you receive. I suppose you could pay the $1, get the info, and then cancel if you wanted to but I know you won’t. When you see the amount of help and inspiration you get you’ll want to stay around for a long time. Click on this link right now The Keyword Academy and start on your path to an internet based home business. The sooner you check it out the sooner you can start getting checks. Go now and see what you have been missing.

I believe this is the best deal for someone trying to learn how to make money with a homebased internet business. Some people, though, won’t even want to risk the $1 so for them I have my own personal offer. If you try the program for 30 days, work the program, and after a month you are not satisfied I will give you the $1 back. There is absolutely no risk involved at all. If you have ever even thought about building an internet business you need to take advantage of this limited time offer. Click on The Keyword Academy today and find out how the other successful internet business owners make their money.

Any internet business idea you may have can benefit from the information Court provides. Even the best internet business needs customers and this is where the information you will find really becomes important. There are two kinds of people on the web those who are going to spend money and those who are just looking. You want to target the buyers so you have the best chance for a sale. Court can give you the secrets you need to know in order to get those money spenders to your site. Even an incredible online business idea is worthless if you don’t have people visiting who want to spend money.

The internet is the perfect place for anyone who is contemplating a work at home business. I get asked all the time about starting a Christian home based business and I have to say there is nothing better than being online. The web is definitely under represented when it comes to Christian businesses. Part of this is the terrible reputation, rightly deserved, the internet received when it was new. Things have changed now. The internet is offering more and more mainstream information each day and there is a great way to offer a Christian influence now.

Some people think a Christian business is not possible but it really is not only possible but necessary. The good jobs we have enjoyed for the last 100 years are going away and it is only the people who are willing to use their God given intelligence to build new businesses who will continue to prosper. There is absolutely nothing wrong with a Christian being in business as long as the business is ethical, not illegal, and not immoral. In fact, I think Christians being I business offer a great source of inspiration to other believers and nonbelievers alike.

So what is the best internet business? It is one that solves a problem for your customers. If you think about it the only reason any one does business with any one else is to solve a problem. When you find an internet based business opportunity you will be able to get customers because you will be solving their problems. Internet marketing opportunities are all about trading a solution to a problem for a payment of cash or something else of value. Every successful online business opportunity does exactly this. The owner finds a problem people have. He or she then finds a solution to fix the problem. The solution is then marketed to those who have the problem and these people respond by purchasing the solution. It is really a win-win situation.

Home business internet marketing is a fascinating way to make money. You get the discover new things all the time and you get to help people who need a solution. If you have been looking for an online home based business opportunity but didn’t know where to start then go back up and click The Keyword Academy and get started with your future.

So why should you look at a home based business? Basically the economy is a shambles and it doesn’t appear that it will get better anytime soon. Now they are saying it might be two years before the unemployment rate gets back to a normal level. Can you survive another two years? I know I couldn’t if I still relied only on a paycheck working for someone else. It is the worst. You never know when they will give out pink slips. You never know how many hours you will get and you never can get ahead.

With an online home based business opportunity on the other hand, you can be your own boss. If you want to work today then do it. If you want to take a trip, just do it. If you want a new car or boat just buy it. You are in charge not some faceless manager on the top floor. A work at home business online opportunity allows you to live the life you want, not live the life you are forced into when others sign you pay check. Fulfilling your dreams with an online business opportunity make great sense and something you will never regret. Especially when you can fire your boss and live life on your own terms.

You see people advertising a turnkey internet business or a business in a box that is supposed to make you all kinds of money with little or no effort on your part. You know this can’t be true. If these people had such a good idea on who to make money why wouldn’t they just use it. Because it probably doesn’t work as advertised.

All home based internet marketing business opportunities are not the same. You need to find someone you can trust who will help you navigate all the land mines you can find on the web. You need someone you can trust who has built successful internet businesses and is willing to share his knowledge. What makes this different is no risk offer. Those other guys would never let you try their programs for free for thirty days because they know the so called business in a box doesn’t work.

The Keyword Academy does work and you owe it to yourself to try it out.

The study of Christianity is a passion both for those who believe and for those who seek a deeper understanding of Christian beliefs. The psychology of belief is fascinating and these 7 excellent open courseware collections for Christian scholars are sure to cover many of the essential topics of the Christian faith including the Old Testament, the Gospels, and other topics of Christian theology.

Catholic Theology

Catholic Theology is a courseware collection that brings together numerous texts that are steeped in Catholic theological beliefs. The topics covered within these texts include the nature of faith, the lines between faith and personal freedom, and theories of man’s evolution. Delving into this collection is sure to not only educate you but to get you thinking about the deeper issues covered by faith and questioned by that same faith.

New Testament

New Testament is a straightforward courseware collection. It focuses on the Gospels written by Matthew, Mark, Luke, and John. The texts available with this collection include historical perspectives on the New Testament as well as a general introduction to the work as a whole.

After Columbus

After Columbus explores the religious ramifications of Columbus’ journey to the new world, specifically the spread of Christianity. This collection seeks to examine the ramifications of this new religion both as it was initially brought to the new world and after these ideas had a chance to settle. It specifically looks at the impact of them on personal and group identity.

Introduction To The Old Testament

Introduction to the Old Testament is more than just a look at the Old Testament. It presents the different perspectives from which the Old Testament can be viewed as well as a critical perspective on the Old Testament. These differing views allow for a more comprehensive understanding of this text.

Wesley

Wesley is a course based on John Wesley. It presents first John Wesley’s school of theology and then about the experiences that make this school significant. The liberal stance of his time the Wesley held is a rich topic for study.

Arthurian Literature And Celtic Colonization

Arthurian Literature and Celtic Colonization takes a look at Arthurian tales in the context of the activities of the Catholic Church in the twelfth and thirteenth centuries. Arthurian literature will be examined as a sort of mythology immortalizing the acts and attitudes of these times.

Christian Ethics

Christian Ethics is a particularly engaging class as it probes the heart of Christian perspectives. It not only looks at the perspectives of Christian ethics today but also at the evolution of these ethics over time and how Christian ethics become malleable and change to fit the times.

These open courseware collections are valuable resources for anyone seeking a deeper understanding of Christianity. Christian scholars, in particular, will find a wealth of information and guides to further rumination on Christian texts, ideas, and ethics. The study of Christianity is in many ways a study of history as the changes in one reflect changes in the other.

Mary Ward is a freelance author and writes about education topics, such as how to research online university rankings, accreditation, and more.

I started this Christian business opportunities blog because I was tired of honest, hard working people being taken advantage of by scam artists. In fact I have a category here about scams. I am not saying all people on the internet are crooks and thieves but a lot of them are. In order to separate the good from the bad you should be able to check out a program for free or almost free to see if you like it. This is exactly what Courtney Tuttle is doing with his Keyword Academy. You can try it for one month for the ridiculous price of $1. This is really a course that can start you on the road to financial freedom on the internet if you are willing to do some work. He can help you to getting any making money online business opportunity off the ground and up and running.

Court has help me immensely to understand the intricacies of an internet online business. If you are looking for a step by step program to starting an online business this is well worth checking out. And a buck for one month worth of training? How could you possibly go wrong. The information provided here would help anyone with an online Christian business to get the leg up on the competition in an honest and ethical way.

Court is all about playing by the rules he just knows the rules really well and has been several successful online business ventures that have made him a lot of money. He is one of the top three internet marketers in the search engine marketing arena. The great thing about Court is he teaches exactly what he uses. There is no holding back and no keeping the good stuff for himself.

Make Money With Online Business

The economy is changing and this means the jobs of old are going away. In the near future there won’t be any good paying manufacturing jobs left in the US and Europe. They will all have been shipped to China where people will work for about $2 a day. You can’t compete with that. Who would want to? This means you really need to figure how you are going to make money on your own. The days of getting a good paying job with a corporation, working there for 30 years, and then retiring with a full pension are over. You will not see full pensions again.

The only thing to do is to start your own online enterprise or some other work from home business. The only people who will be making any money are the ones who work for themselves no matter what kind of business it is.  So if you want to make some extra cash or replace your income then you could start a making money online business opportunity blog and see where that takes you.  If you are willing to do the work it can be very lucrative.

The internet offers a great opportunity for people who are willing to work to build up a substantial income. You won’t get rich overnight no matter what some of the Internet Make Money guys say. Everyone of them spent years perfecting their plan and putting it into action. By using their ideas you will cut some time off that but you still will be spending a lot of hard work to get where they are. If you have a drive to be your own boss though an internet making money business can be great. You can set your own hours and decide exactly what you want to do. There is no better feeling than being your own boss and setting your own schedule.

There are only a few people I would steer you towards as far as learning how to make money with an online business. One of them is Court Tuttle at the Keyword Academy. Check him out and see if his plan doesn’t make sense for you.

Webmasters are always looking for new articles to post on their sites. Whether it is a blog or a static web page it is important to keep having new written content added. If you like to write about Christian topics then this could be a great Christian home based business. You could easily tie your two loves together. Writing and your Christian life. More and more people are looking for a Christian online business opportunity and this could be just the ticket for a work at home mom or dad.

If you are interested in trying this out then go to some of the forums where webmasters hand out and put up a few posts saying you will write for a fee. The rate depends on the subject and the amount of writing involved. I seen anywhere from $5 for a 500 word article to $25. You could easily write a couple of 500 word articles in an hour with some practice and a basic knowledge of the subject matter.

You don’t have to worry about being an expert though. If you are going to write an article about Christian online business opportunities for example you can easily find enough information to make a good, informative post in just a few minutes. You can also use your own experiences as a basis for the articles. People love to read about how others are doing things or the tips and tricks that others have learned.

If you like to write, or even if you have only wanted to write then this is definitely worth looking into. Do a Google search for Internet Marketing Forums and you will find lots of places where people looking for writers hang out. Make a post and then negotiate a price. I would suggest you work cheap for a couple of articles to get your foot in the door. Just be sure to meet your deadlines. I hear a lot more complaints about missed deadlines than I do quality.

Instead of sitting at home watching TV start making money online today. You can literally be in contact with webmasters and have your first article accepted by tonight or tomorrow. There are all kinds of online business opportunities you just have to go looking and be flexible.