There is no doubt that the internet has changed how we deliver our message to the consumer. Internet marketing for online business ventures is new in one respect but in another it is the same as it always has been. Most people make the mistake of thinking that marketing an online business is a completely new game requiring a completely new skill set in order to accomplish the ultimate goal which is to sell something to a consumer and thus make more money for the internet business venture.

This is really not true. In fact, if you think the internet offers a completely new way to do business then you really don’t understand what an online marketing business opportunity really is. You still have all the basics of running a business whether it is a mom and pop gas station or a multi-billion dollar corporation. You must have a customer base with a need, or a perceived need, and you must have some way of satisfying that need for the customer that he or she views as a reasonable deal. Doing business on the internet has not changed that at all.

The key to understanding online business marketing is to start with the premise I just mentioned. You must have a customer base which is looking for some solution. It could be a way to make money online, it could be information for a health issue, it could be the latest song or the most up to date fashions. It doesn’t matter what, as long as there is a need of some type. Now that is not to say that you can’t create that perceived need. This happens all the time in advertising whether online or off. You see this a lot in big national campaigns that are geared toward making people realize they had a problem when before they didn’t even know they were lacking something.

But an internet online marketing advertising business will not do this any differently than a business that is based in the brick and mortar world. The fundamentals are exactly the same.

The thing to remember about the internet is it is just a medium that we use to get to our goals. Nothing more. It does not represent a fundamental change in the business structure. It is not a new way of doing commerce. All the web offers is another vehicle for reaching the customer either before the need is perceived or after he is looking for a solution. There have been billions of dollars wasted on ill conceived business plans because this fundamental truth was not realized. People thought that the web was something different than an advertising business. Internet marketing online is nothing more that a very targeted and very effective way to reach individual customers which we have never had before. In that respect it is revolutionary but this does not change our business fundamentals in the least.

Understanding these truths

1. you still need a customer
2. you still need the customer to have a desire
3. you still need to have a solution for the customer
4. you need a way to deliver that solution

allows us to approach an online marketing business with our eyes open. The only thing the web offers is a very effective way to accomplish number four.

Online Marketing Needs Customers

There are three basic ways of getting people to come to your site. The first is to buy the traffic. You can do this with banners ads on other sites and with Pay Per Click. With pay per click you advertise on the search engines like Google and you pay for every person who clicks on your ad. This is very effective but it can be quite costly if you don’t have good conversion on you site. Imagine spending $20,000 to get traffic only to find out you didn’t sell any product. Pay Per Click is not the place to start when you are just learning the ropes. After you understand the online business opportunities game you can move to this method and clean up.
The second traffic generation method is Social Marketing. With this model you try to become famous so people will visit your site. You go to all the social sites and publish. Things like Facebook and other friend sites. Everyday you think of something interesting to say and publish it. Eventually people start to think you have something to say and they visit your site. Unfortunately, again you don’t sell any product. Why? Because these people are not looking to buy anything. They want to be social, to read what you have to say and move on. You need people who are looking to buy.
The best source of traffic for your internet marketing business opportunity is the free search engines like Google, Bing, and Yahoo. The people who are searching for a product in the search pages want to buy that product. If you can get your page ranked at the top of the search results pages then you can sell them what you have to sell. It is that simple. When starting out, the best way to build an internet business opportunity up to profitability is to learn how to get the search engines to send people to your site.
One of the undisputed champions at understanding how search engines affect online marketing is Courtney Tuttle. But you don’t have to spend a lot of money to find out what he has to say. You can go to his Academy and find out all his secrets for a buck. That’s right. One dollar and you can find out how to get stated making money online with an online business. Go to the Keyword Academy now and find out how to get traffic to a website whether you have one or not.
The main component of any business is customers. This goes for online and offline businesses. If you are looking for an online marketing business opportunity then you really need to find help that you can trust. The really successful internet marketers say you should spend 95% of your time on traffic and 5% of your time on your web page. Start today to make a difference in your future.